Courtesy of CCTV
noa began in a carriage house in Groton, MA, in 2002. The West Concord store opened in 2008 on one of suburban Boston's few remaining functional Main Streets, home to a cobbler, an old-fashioned 5&10, a fish market, a natural foods market, a few bakeries, and several eateries.
noa features the work of 100+ New England artists and everyday people. According to its original founder, "it's like the farmer's market of retail”. It’s great to know that we can support the local and regional artisan communities as well as provide unique choices for our customers—both local and friends from afar.
Everyone loves a gift, and noa is here to help you select the perfect one! We are the proud winner of Yankee Magazine's 2012 Editor's Choice Award for "Best Artisan Gifts," as well as being named "Best of the New" by Boston Globe Magazine in 2012, a The Boston A-List second place winner for "Best Costume Jewelry" in 2013, 2014, and 2017, one of "5 Best Places to Shop for Mother's Day" in 2014, and winner of Best Jewelry and Best Gifts (runner up) for the past eight years in Gatehouse Media's Reader's Choice Awards.
noa is now owned by Karen Currie, a long-time customer and avid shopper. Karen resides in West Concord, and when she’s not admiring artisan wares on a shopping adventure, she enjoys spending her free time with her extended family in Concord and the Pacific Northwest.
Thank YOU for "shopping small" and supporting local business and artisans!